Showing posts with label consumption. Show all posts
Showing posts with label consumption. Show all posts

Sunday, August 15, 2010

Vol #1, Col #11: Domestic Bliss & the Glory of Food

I remember a few years back when I attended the orientation for my current post-secondary institute. The mother of someone who was to become one of my future classmates raised her hand in a frenzy to ask one of the coordinators who she could possibly pay to do her child’s laundry? I sat there astonished – uncertain as to whether I should be laughing or shaking my head in shame for the single reason that her kid was so ill-equipped for life, in his late teen years, that he didn’t even know when to use the spin or rinse cycle. My conclusion – that’s likely the least of his problems! This whole episode got me thinking…

While I could have simply written off this poor woman and her highly sheltered (moreover coddled) son as an anomaly, I started to look around. I realized what a rare thing in fact it was (and still is) to come across someone my age who is skilled in “the domestic arts” (and yes, they do constitute an art form of their own). But it’s NOT just people my age either – when it comes to good old fashioned home-cooking, making one’s house spick and span, or completing one’s own handiwork, it seems that most of us opt for the most “convenient” route, which when it comes to the latter of the two tasks involves the hiring of hands, instead of getting one’s own dirty. The consequence? Well, aside from spending unnecessary dollars, because these skills no longer occupy a place in our hearts (or minds) in which they are considered “essential” and therefore merit transmission among the generations, we, as a society, have become increasingly dependent upon one another for menial labour (read: increasingly de-skilled), and we all know who gets shafted with said ill-paying and undesirable jobs (no it ain’t us Ivy League grads, that’s for sure).

More than this however, when it comes to the “art of cooking”, in specific, I mean I’m not really surprised by the exorbitant amount of people knocking off from heart attacks, liver damage, or the like considering the crap (and yes, I said it bluntly) that most of us are consuming (and I’m not just talking the root of all evil here; that being the “fast-food” empire). God knows what the hell that neon orange powder labelled as “cheese mix” in a certain major corporation’s attempt at macaroni actually is, not to mention all of the additives that are, well “added” to our food, and/or all of the genetic tinkering that is going on. Frankly, just for pure “sanitary” reasons, I’d much rather make things from scratch (see the movie, Fast Food Nation, and I can almost guarantee unless you’ve got a real hardy stomach that you’ll seriously think twice about ordering in, eating out, and frankly just buying “ground-up” products in general from now on!).

Aside from how much our food processing and manufacturing has changed (oh the days before factory farming existed, I miss good ole’ Ma and Pa on their ranch, how ‘bout you?), along with our increased access to products that at one point were relegated to specific seasons and/or geographic terrains (thanks to globalization, we can now enjoy any fruit items we desire all year around, but one has to wonder how much pesticides, hormones, and whatever the hell else they’re putting in there for “freshness” you’re ingesting in the process), in my view it seems that our love of consumption (food that is, we’re all good when it comes to buying unnecessary materialistic items like Ipods and I say that as a musician!) has dwindled significantly. I mean whatever happened to the art of enjoying not just the meal itself, but the act of preparation? Why is it considered odd that I spend on average two hours a night making myself quite the lovely feast (well I am Italian, it comes with the territory!)? If you’re going to spend money on anything, shouldn’t your health top that list? Shouldn’t you care what you’re taking in as a source of nourishment and accordingly, take pride in making the necessary task of replenishment an enjoyable one? I don’t know, this all seems like common sense to me.

Undoubtedly, there’s a lot of misinformation (and blatant attempts at brainwashing for that matter) out there regarding making “healthier” eating choices. In fact, just the other day, I had a friend, who has never exactly been what I would call a striking example of someone who’s at the top of their game health-wise, actually try to convince me that there is NO difference between organic and factory-farmed produce, and that it’s all just media hype. Well I can tell you all in sincerity, that since I’ve gone organic and vegan, I have never felt or looked better – I’d say that’s pretty hard evidence to argue, but I’m not here to pick hairs (well I am, but not his!).

The point. The point. Yes I’m getting there. I guess I just find it rather illogical that so many people claim that the reason as to why they rely on those barely edible and highly questionable concoctions known as “microwave dinners” as their regular source of fuel (along with why they also don’t attempt to exercise, or leave their house really unless absolutely necessary) is that they just don’t have the time. It’s ALWAYS about time! Well, time in itself is a socially created concept (we don’t have “time”, as it were, to go there). Sure, the sun rises, the sun falls, people age, but this whole 24 hour clock business – it doesn’t exist in every culture.

**Moreover, the ironic part of this whole “time excuse” is that likely in the long run if people were to spend MORE time NOW investing into their health, they’d have MORE time OVERALL in their lives, thereby making this whole rushing about business to get everything accomplished within a limited timeframe rather pointless, and kinda humorous when you look at it purely as an observer.
**

Ah, but this “time excuse” as I’ve just described hinges on a much deeper and more profound issue in contemporary life, and that my friends is our focus on retroactive thinking, as opposed to planning for the future wisely.

Whether it’s in regards to one’s health, social policy, environmental legislation, or even manufacturing protocol, it’s always about what will benefit us NOW at the cheapest cost and via the most efficient route. And we wonder why we are now paying for problems that were predicted centuries ago? Damn retroactive thinking – gets ya like a bitch every time. Perhaps that’s enough food for thought this week.

Wednesday, June 16, 2010

Vol #1, Col #10: It's in the Clothes We Wear & The Cars We Drive

While I’m no Aimee Brothman (Fanshawe's very own resident fashionista; for those of you who don’t follow her weekly style guide, you should!), I would like to think that I keep a pretty good pulse on what’s in “vogue”. Though admittedly I love my leather and denim, there’s a reason as to why designers consistently look to the past for inspiration, and why “retro”, as it were, has never gone out of style. Whether we’re talking Victorian corsets, pin-up bangs, silverscreen makeup and glamour, or 70s flair, all of these trends have and will continue to be revived (albeit with innovations and/or extensions) because they’re distinctive, original, and timeless in their constitution; rarely can the same be said about purely modern “crazes”. This assertion, however, extends well beyond the red carpet. Design-wise, things of the past had a lot more “personality”. Not only that, they were also far more durable. Perhaps an example would prove illustrative:

I’ve got this horribly ugly
(well quite frankly, “fugly”, see the photo - I wasn't lying) bright neon orange hairdryer quite literally from the 1970s (it was my ma’s) manufactured by Gilette (at one time, there were known for more than just their razor blades). One of my girlfriends, on the other hand, insists on always acquiring the newest and latest in personal adornment devices, and so the other day picked herself up a brand spanking new supposedly “high quality” hairdryer. No joke, within a week, it stopped working and she had to get into this big song and dance with the manager at the store where she purchased it in order to try and get a refund, or at the least, exchange it for one of equal value (hopefully a more reliable model!). Funnily enough, this friend of mine, on several occasions, has outrightly refused to use my hairdryer on her locks, and in fact, makes fun of it quite regularly.

Ah, but you see, it may be ugly, but guess what? It works! It has worked for 30+ years, and with any luck, it’ll work for 30 more, and that my friends, is this week’s thought- provoking topic: how and why is it that we live in a world that supposedly is geared towards making things bigger, better, faster, more efficient, more convenient etc. etc.
(you know all of those “tag” words big business likes to tote when promoting its products), and yet our products constantly break down, malfunction, “go on the fritz”, are recalled, and for that matter, are NEVER easily repaired?! In fact, many a time (especially when it comes to electronics), I’ve been told straight-up by sales associates that it would be cheaper and faster for me simply to just buy a new one.

But I, unlike so many, DON'T want to contribute to this idea of “consumption as waste”. I want to wear my jeans until the threads quite literally tear away from their seams and cannot be sewn back into place. I want to be able to drop my cell phone repeatedly, by accident, perhaps even put it in the dryer, and have it still work. I want to easily be able to acquire necessary upgrades for my computer, without having to purchase an entirely new machine. I want to know that when a company says it’s recycling, it ACTUALLY IS. Why you ask? Because what few people are aware of is that our waste – North America’s and the rest of the Western world’s – ends up in third world countries where migrant workers NOT protected by health, human rights, or sanitation policies, tear apart our items bare-handed in order to salvage whatever they can to make a quick buck (poverty leads to desperation). The consequence? Rampant outbreaks in disease resulting from exposure to toxic metals and chemicals that we put into our devices and other wastes in order to improve so-called “efficiency”…among other things.

The point I’m trying to make is that I look back fondly on a world that once admired Art Deco, instead of mass-manufactured
(and cheaply made, well it’s all outsourced labour, come on) Ikea, where cars were made out of metal and built to last (get yourself a ’88 Chevy Conversion Van like I’ve got for touring, and you’ll get what I mean, she’s a beast!), where people held wardrobe swapping parties, and where when you bought something, because high quality items were rare and super-expensive, you valued those items, and so you made damn sure you were getting everything you could out of that sucker, before it was gonna bite the dust. I still very much live in that mentality.

I don’t care if I can get a Blackberry for $30 if I sign a three year contract nowadays, versus paying several hundred to acquire a cellphone the size of a brick in the 80s, the point is I want QUALITY, I want DURABILITY, and I want VALUE. Not only that, I want something to be more than just a commodity to me – I want aesthetic appeal. I want my possessions to speak to who I am, as a person. Come on you’re gonna tell me a 2010 Honda Civic is a hotter looking car than a 77’ Trans Am Firebird? No, I didn’t think so. Quite the same logic can be applied to something as basic as the difference in design between a modern day baby stroller and a 1950s perambulator.

Design was once about craftsmanship:
making something truly unique, and priceless, in my view. Moreover said tasks were labour-intensive, and accordingly, products were built to “stand the test of time.” Contemporaneously, while we make wild claims that things are better – that society has “progressed” – I wonder, can you give me any logical reason as to why my 1970s hairdryer still rocks it like it’s no one’s business, but my girlfriend’s was pooched after just a few uses? I assure you it has NOTHING to do with how we care for our possessions, as for that matter, I’m rough on everything I love. Further, I’ve got thicker hair than her (in case you were wondering)!

I don’t know, maybe it just comes down to the simple fact that people don’t take pride in their work anymore – the poor quality speaks for itself. But that would lead to a whole discussion on Marxist’s definition of “worker and workplace alienation”; something, unfortunately, we don’t have time for.